March madness is in full effect! …Who knew we’d begin the month with Sports Illustrated model: Kate Upton & Major League Baseball player Justin Verlander? We certainly didn’t. But when they came knocking on our door (not literally) we couldn’t complain! The two teamed up in a comic video to promote 2K Sport’s new video game: MLB 2K12! The spot will air in :15, :30 and 45 second flavors and features an invisible weeks worth of compositing work. Special thanks to producer Melissa Larsen and killer ad agency Zambezi!
Read more about the campaign here: http://tinyurl.com/bnz3opz